ENHANCE customer experience through technology innovation
Improve your customer experiences and bring smart insights back to the company. Our experience management platforms gets you there.
Easy, powerful, and complete
Choiceform’s Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, Choiceform’s platform represents a proven, breakthrough solution that helps you anticipate outcomes, so as to formulate achievable business plans.
Interaction with customers
Listening only is not enough. Interact with your customers is key to truly understand them.
Actions & Workflows
Drive action to improve the customer experience.
Analytics & Insights
Run powerful crosstab, regressions, pivot tables, cluster analysis and more.
Reporting & Dashboards
Empowering your developers to focus on product by leveraging our world-class dashboards to effectively understand insights.
Are Your Decisions Based On Instinct?
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Moments of Truth
From the perspective of the organizations
Moment of truth (MOT) is when customers interact with the brand, which is the critical moment that determines success or failure. If every MOT is positive, customer will getting loyaler every time , and continuously bringing profit to the organizations.
From the perspective of the customers
Moment of truth (MOT) is the moment they wish to interact with brands. Instead of transmitting a single direction message, communicating with brand when they most need it.
In customer experience management, moments of truth represent the points in a customer’s journey with a brand when a key event occurs and an opinion about that brand is formed.
These moments are very crucial for customer experience. In an ideal case, positive MOTs can leave a lasting impression. These moments vary from industry to industry. It is important to model the moments of truth rather than basing them on your intuition. Finding the customer’s “moment of truth.” - This is the part of the journey that makes or breaks the experience, but many companies fail to understand what the moment is, let alone ensure its exceeding expectations.
When done right, moments of truth can create a happy customer for life. When done wrong, you not only risk losing that customer forever, you also risk bad word-of-mouth marketing and a negative brand perception. In the age of social media where everything is just a few clicks away from becoming a viral post or meme, this can be exponentially detrimental to a brand. However, with advances in technologies, businesses have an opportunity to effectively understand and refine their moments of truth – greatly improving the customer experience and creating a happy customer for life. Most often, understanding the moments of truth means looking at the entire end-to-end business processes.
By understanding what each target segment requires at the moments of truth relevant to the segment enables organizations to develop and execute plans to improve the perception and the memory of the interactions that are important.
Next-Gen Experience Management
Customer Experience
Deliver memorable customer experiences that set you apart from the competition.
- Increase customer loyalty
- Optimize value of customer life circle
- Lower operation cost
Brand Experience
Elevate your brand by identifying what truly resonates with your audience.
- Increase brand images & awareness
- Attracts new customers
- Improve market penetration
Product Experience
Learn what your users really think in order to build products your customers love.
- Strengthen product in-market adaptability
- Increase wallet share
- Shorter product launch time
Employee Experience
Understand and engage employees to build a better, more diverse workplace.
- Attract & retain talents
- Empower frontline employees for customized service
- Strengthen sales capability
COVID Has Forever Changed the Customer Experience
The COVID-19 crisis has led to dramatic shifts in consumer behavior. Retailers will have to work hard to meet ever-evolving customer experience requirements in order to win and remain relevant.
For retailers, the starting point matters in a crisis. Organizations that can quickly reimagine their omnichannel approach to create a distinctive customer experience will recover faster from the pandemic.
Ensuring insights to be professional, convenient, and efficient.
Choiceform Core
Choiceform transform the survey functionality, process, and analytics. What used to take researchers weeks and months of work are now automated. The new experience is like ipad, just drag-and-drop interface is so easy to use.