Choiceform wants to create a company that encourages a diverse set of ideas and opinions. Building a diverse, equitable workforce is a responsibility we take seriously. We know achieving this requires an ongoing and consistent effort. But we’re ready and committed to make it happen.
We are proud to have some of the most experienced executives in business and technology on our side.
Founder and Chief Executive Officer
Founder and CEO of Choiceform. Has over 15+ years of experience in enterprise software. Wester is a serial entrepreneur, before creating Choiceform, founded the digital experience startup Cloudscape, drive the company's stellar growth from 2006-2014.
Chief Product Officer
30+ years of consumer insight experience in China & Malaysia. Formerly in TNS, MillwardBrown, & Miaozhen. Innovated a new framework of combining big & small data and currently teaching in Hong Kong University & Beijing Normal University.
Chief Solution Officer
20+ years of experience in XM，consulting and consumer insight. Also VP of China Marketing Research Association, ex-P&G, Amway, Infinitus, MillwardBrown, focusing in marketing, XM, strategy, business model & innovation.
Co-Founder
20+ years of experience in digital media and customer experience management (CEM) & co-founded Choiceform in 2015. Clients highly recognized his knowledge in XM principles & practical applications know-how.
Head of Client Success
Over 16 years market research experience in both Fortune 500 company side and leading agent side. He is proficient in applying big data in quantitative research techniques. Meanwhile, thanks to his diverse career experience, he is sharp to capture the insights and translate into business actions.